Build a customer discovery survey to test your startup idea before you build it
Build a customer discovery survey in chat: ask about the problem, current workarounds, how often it happens, what people pay and who will talk to you.
Help us understand your needs
Five minutes, twelve questions. Your answers shape what we build next; there are no wrong answers.
This is a real form: answer it the way a visitor would. Nothing is saved.
Use this template Describe yours in chatOpen full screenMore to start from: all form, quiz and course templates. Nothing is published until you press Publish, and every answer lands in your account with charts and a CSV.
Founders often write surveys that ask 'Would you use this?', and people politely say yes. A customer discovery survey works better when it asks about past behaviour: what people use today, how often the problem happens, and what it has cost them. This page builds that survey for your exact idea and audience. The live sample above is a general market research survey; the chat adapts it to your case.
What you get
Logic that asks follow-ups only where they apply
Show a question only when an earlier answer matches. Someone who says they pay for no tool today skips the 'what do you pay' questions, and someone who answers yes to a follow-up call is asked for an email. Respondents see only what is relevant to them, and your results stay clean.
Logic and pages
Show a follow-up only when it applies, split a long form into pages, or show one question per screen.
Results you can read
A chart for every question, averages and NPS for scales, the order of a ranking, a table of every answer and a CSV.
How it works
- Step 1
Try the sample above, then press Use this template, or describe your own form to the chat.
- Step 2
Change any question by hand or ask the assistant ("add a question about price", "translate it to Spanish"), with a live preview.
- Step 3
Publish, share the link or QR code, and read the answers as they arrive. You get an email for each one.
Who uses it
A solo founder with a hypothesis and no interviews yet
You have an idea but no data. The survey gives you a first set of answers about current habits and spending, and a list of people who agreed to talk to you, before you spend months building.
A founder selling to a narrow business niche
Your buyers are a few hundred people in one trade or industry. Ask about their specific tools, prices and bottlenecks, and use the response limit to close the survey once you have enough replies from that group.
A team that already has interviews booked
Send the survey ahead of your calls so each conversation starts from real answers. Use the results page and CSV export to compare what people wrote with what they say live, and to pick which interviews to dig into.
Questions
Should my survey ask people if they would buy my product?
Keep hypothetical questions to a minimum. People are poor at predicting what they would pay. Ask what they pay now, what they tried before, and how often the problem came up last month. The chat can help you rewrite any question that starts with 'would you'.
How many responses do I need?
There is no fixed number that proves an idea. A survey shows patterns across a group, and interviews show the reasons behind them. Set a response limit if you want the survey to close at a target you have chosen, and read the answers for repeated themes rather than totals alone.
How do I ask for interview volunteers without making people uneasy?
Ask one yes/no question about a short follow-up call, then show an email field only to those who say yes. Say in the intro what the call is for and how long it takes. Only ask for what you need: an email, not a phone number or company details unless you will use them.
How do I share the survey and read the results?
Publish it to get a link and a QR code, so you can post it in communities, send it in emails or print it for an event. Each response can be emailed to you, and the results page shows charts and a CSV you can open in a spreadsheet.
How long should a discovery survey be?
Short enough that people finish it. Each extra question lowers completion, so keep to the questions that test your riskiest assumptions. Ask the chat to cut the survey to the most important questions for your idea.