Make a cancellation survey for customers who leave your subscription
Build a short cancellation survey in chat covering the main reason for leaving, what was missing, price and return intent. Publish it as a link.
Product feedback
Help us make the product better for you.
This is a real form: answer it the way a visitor would. Nothing is saved.
Use this template Describe yours in chatOpen full screenMore to start from: all form, quiz and course templates. Nothing is published until you press Publish, and every answer lands in your account with charts and a CSV.
People who cancel rarely explain why unless you ask them directly, and a long form gets skipped. This page builds a short exit survey with the questions that show whether the problem was price, a missing feature, or no longer needing the product. The live sample above is a general product feedback survey; the chat rewrites it around your plan, your pricing and the reasons you actually hear.
What you get
Follow-up questions only when they matter
Logic shows a question only when an earlier answer matches. If someone picks price as the reason, the survey can ask what they would have paid; if they picked a missing feature, it asks which one. Everyone else skips those questions, so the form stays short.
Logic and pages
Show a follow-up only when it applies, split a long form into pages, or show one question per screen.
Results you can read
A chart for every question, averages and NPS for scales, the order of a ranking, a table of every answer and a CSV.
How it works
- Step 1
Try the sample above, then press Use this template, or describe your own form to the chat.
- Step 2
Change any question by hand or ask the assistant ("add a question about price", "translate it to Spanish"), with a live preview.
- Step 3
Publish, share the link or QR code, and read the answers as they arrive. You get an email for each one.
Who uses it
Founder of a monthly SaaS product
Needs to know whether cancellations come from price or from missing features before changing the pricing page or the roadmap. The survey separates those two answers in the first question.
Owner of a box or membership subscription
Wants to learn why people stop, such as too many boxes, the wrong size, or a delivery problem. Logic can ask a specific follow-up for each of those reasons without adding length for everyone else.
Customer success lead at a small company
Sorts cancellations into fixable and not fixable. The optional email field lets them follow up with people who said they might return, and the results page groups answers so the patterns are visible.
Questions
Where should the survey link go?
Put it on your cancel page or in the confirmation email you send after cancellation. The tool gives you a link and a QR code; where you place it depends on how your billing is set up.
How many questions should a cancellation survey have?
Four to six is a good range for most people leaving. The sample above lists nine possible questions, and the chat picks the ones that match your reasons for cancelling, then you can cut more in the editor.
Should the email question be required?
No. Keep it optional and say what you will do with the address, such as a single follow-up or a note when a feature ships. Collect only what you will use, and be clear with customers about how you use their details.
Can I see answers grouped by reason?
The results page shows charts for each question, and you can download the responses as a CSV to sort or count them yourself, for example by how many people chose price.
How do I ask about price without sounding defensive?
Ask what would have had to change for them to stay, rather than pushing them to name a number. The chat can suggest neutral wording, and you can edit it before you publish.