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Marketing manager resume example

Marketing hiring managers look for business results behind the activity: pipeline, cost per lead, conversion. This example reports pipeline, budget and team size, then ties each channel to a number the finance team would recognise.

Use this example as a starting pointOpens the builder with this layout. Replace the details with your own.

Rachel Kim

Marketing manager, B2B SaaS and content

Summary

Marketing manager with 7 years in B2B software. Owns pipeline from content and paid channels, manages a team of 4 and works with sales on lead quality. Grew marketing-sourced pipeline from $0.6 to $2.1 million in two years.

Experience

Marketing Manager · Cloudbase

2021 – Present

New York, NY

  • Grew marketing-sourced pipeline from $0.6 to $2.1 million in two years through content, SEO and webinars
  • Cut cost per qualified lead by 34% by moving 30% of paid budget to the three best-performing channels
  • Manage a team of 4 and a $180,000 annual budget
  • Built a lead scoring model with sales; sales-accepted rate rose from 41% to 63%

Content Marketing Specialist · Pixel Agency

2018 – 2021

New York, NY

  • Wrote and edited 120 articles for 8 clients, growing organic traffic by an average of 2.3 times
  • Launched a monthly newsletter with 5,000 subscribers and a 38% open rate

Education

BA, Communication and Public Relations · New York University

2014 – 2018

New York, NY

The person, employers and numbers in this example are invented. Use your own real figures.

What makes this marketing manager resume work

Lead with revenue-linked numbers

Pipeline, qualified leads and cost per lead matter more than followers or impressions.

Show budget and team

The amount of money and the number of people you managed define your level.

Show work with sales

Lead quality, acceptance rate and shared targets show that your marketing serves the business.

Include one example of a test

A channel you cut, a message you changed and what happened shows analytical judgement.

Bullet patterns to adapt

Replace the brackets with your real numbers and details.

  • Grew [pipeline or revenue] from [before] to [after] in [period] through [channels]
  • Cut cost per [lead or acquisition] by [percent] by [change]
  • Manage a team of [number] and a [amount] budget
  • Built [system] with sales; [rate] rose from [before] to [after]

Skills to consider

  • Marketing strategy
  • Content and SEO
  • Paid media
  • Email and marketing automation
  • Analytics
  • Lead generation
  • Budget management
  • Team leadership
  • CRM (HubSpot, Salesforce)

List only the skills you have, ordered by how much the job asks for them.

Questions

What if I do not have revenue numbers?

Use leads, conversion rates, traffic from search, subscribers or cost reductions, and label them honestly.

Should I show a portfolio?

For content and brand roles yes, a few strong samples. For performance roles, results matter more.

How many channels should I list?

Those relevant to the job. A long list reads as unfocused.

Is a creative resume style good for marketing?

A little design is fine, but it must stay readable and pass applicant systems; avoid text in images and multiple columns of dense text.

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