Rewrite a paragraph three ways

Clearer The marketing team shared results from our spring campaign. The results were positive. Engagement rates rose by about eighteen percent. Website traffic nearly doubled compared to last quarter. However, cost per acquisition also went up. This means we spent more for each new customer. The top numbers look good, but the bottom line is weaker. We should review our ad spending before the summer push. Social media data showed Instagram did much better than Facebook. This was a surprise. We may want to move more budget to Instagram. Please finalize the new content calendar by Friday. More formal The marketing team presented the findings of our spring campaign, which were largely favorable: engagement rates increased by approximately eighteen percent, and website traffic nearly doubled relative to the prior quarter. However, the cost per acquisition also increased, indicating higher expenditure per new customer. While headline metrics are encouraging, profitability metrics warrant scrutiny. We recommend reviewing our advertising expenditure prior to launching the summer initiative. Additionally, social media analytics revealed that Instagram substantially outperformed Facebook, contrary to prior expectations. A reallocation of budget toward Instagram may be advisable. The new content calendar should be finalized by Friday. Shorter The spring campaign results were positive: engagement rose about eighteen percent and website traffic nearly doubled versus last quarter. However, cost per acquisition also increased. We should review ad spending before the summer push. Instagram outperformed Facebook unexpectedly, so shifting more budget there may be wise. Please finalize the content calendar by Friday.