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Creative brief
Goal, audience, message, tone and deliverables for a creative job.
Background
Goal and audience
Key message
Tone and references
Deliverables and deadlines
What it contains
- 1BackgroundWhy this job exists.
- 2Goal and audienceWhat should change and for whom.
- 3Key messageOne sentence.
- 4Tone and referencesWords that describe the feel and examples to look at.
- 5Deliverables and deadlinesWhat, size, date.
What the AI asks first
- How long?1 page · 2-3 pages · 5-8 pages · 10+ pages
- Pictures in the document?No pictures · Real photos (free) · Generated illustrations · Real photos where they exist, generated for ideas
You can skip any question; the AI picks sensible defaults and tells you which.